Scaling MyBL from 1 to 2 crore a day

Growth · February 2, 2026

Doubling daily revenue on a telco app sounds like a growth story. It’s really a measurement story.

You can’t optimise what you can’t see

The first weeks weren’t about campaigns at all — they were about getting end-to-end tracking clean, so every install, event and purchase was attributed correctly. Until that’s solid, every “optimisation” is a guess.

Then, relentless iteration

With trustworthy data, the work became boring in the best way: find the weakest step in the funnel, fix it, measure, repeat. No single heroic move — just a steady stack of small, verified wins.

Getting from one crore to two crore in daily revenue came from that loop, run patiently over months.

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